The “Made In the New America” Campaign redefines and strengthens not only Joseph Abboud’s heritage, but the idea of how our country as adapted and evolved through social, political, economical change. I welcome you to the new side of Joseph Abboud brand through my eyes. I am so proud to be associated with the iconic American designer brand. Our new campaign, introduces the new direction of Joseph Abboud while maintaining and updating the DNA of Joseph Abboud. We are now moving forward, combining classic sophistication with new age swagger in a display of artful masculinity. This is an era where luxury is measured in one part passion and one part comfort.  I invite all men to embrace their personal style and individualism. The creative behind the campaign reinforces our brand repositioning as modern and relevant.”
-  Bernardo Rojo, Joseph Abboud Creative Director