Cinematic Style: The SS ’18 Store Windows

In the latest set of store windows at my flagship store, we’re launching my Spring/Summer ’18 collection. It was inspired by 1940s and 50s Hollywood—a time when American menswear embodied supreme elegance. And the dashing, iconic stars of the cinema brought the clothing to life, giving it a distinctive personality and refinement. I wanted to infuse my collection with this spirit.

We incorporated large decals of playful film stripes to frame each window, and added props one would find on a film set: motion picture cameras, film canisters, scripts, clappers…And in one window we included screens that play a special version of the film we created for the launch. Each window ended up taking on a dramatic, energetic quality.

I feel that every time I design a new set of windows I have an opportunity to connect with people. I’m afforded a unique way of inviting an audience to visit the worlds I create through the medium of clothing. Seeing something up close and in-person can be a powerful experience. And I hope anyone who looks into the windows will enjoy the “performance,” and walk away inspired.

View the Spring/Summer ’18 campaign video on the homepage >

Visit our flagship store >